In business, your reputation is everything. Thanks to social media and review sites like Yelp, you can build a great online reputation fast. There’s just one problem: The Internet moves fast, and with a few missteps, you can hit rock bottom just as quickly as you rose to that coveted 5-star rating.
Our brand strategy process starts with a deep dive into your business, industry, and competition to gain a thorough understanding of your brand’s strengths, weaknesses, opportunities, and threats. From there, we work with you to develop a brand positioning statement that clearly articulates your unique value proposition and differentiates you from your competitors.
Next, we move on to developing a brand identity system that includes a logo, color palette, typography, and other visual elements that communicate your brand’s personality and tone. We also develop a messaging framework that outlines your brand’s key messages, voice, and tone of communication.
Once we have established your brand identity, we work with you to develop a comprehensive brand marketing plan that outlines the channels and tactics we will use to promote your brand and engage with your target audience. This includes everything from social media and content marketing to advertising and public relations.
Throughout the entire brand strategy process, we collaborate closely with you to ensure that your brand’s vision, values, and personality shine through in everything we do. Our ultimate goal is to help you create a brand that resonates with your customers, builds trust and loyalty, and drives long-term business growth.
Every web design/development and digital marketing project have unique requirements so we need an understanding of what you want designed and developed in order to quote you as accurately as possible. There are many types and ways to build a website, each with its own pros, cons, and price points. Knowing a bit about your project specification, goals and general budget allows us to make recommendations on how to help you get the most for your money, while still meeting those project goals.
